Kunnskapsmagasinet Kristiania
The purpose of an organization can only be truly lived when stakeholders play an active role in co-creating it. We recommend five principles for developing a meaningful purpose. KNOWLEDGE @ KRISTIANIA: Co-Creation of Purpose Before the onset of… Les mer
This year presents an opportunity for organizations to seek greater purpose and fairness and become conscientious organizations. KNOWLEDGE @ KRISTIANIA: Sustainability COVID-19 has created a health and economic crisis that has put pressure on companies to embrace their… Les mer
We can observe a resurgence of “we”—the sense of a common humanity underpinning society. The question is, will this endure? KNOWLEDGE @ KRISTIANIA: Nicholas Ind on Geberation Co We know different societies vary in terms of their orientation… Les mer
Customers like brands that take a stance on issues. But our research shows a stance only works when customers see it is authentic. KNOWLEDGE @ KRISTIANIA: Co-Creation In 2017, Pepsi aired an advertisement featuring the celebrity endorser Kendall… Les mer
Brands are created through the interactions between the organization and its stakeholders. Thus, brand building involves less managing and more humility, listening and learning together with others. KNOWLEDGE @ KRISTIANIA: Brand Management Whose brand is it anyway? The… Les mer
