Vésma Kontere McQuillan on Prada, Fashion Spaces, and Streetwear


The age of social media has brought a new type of space into the world of fashion retail. When architecture and fashion meet in the creation of ephemeral spaces for the immediate presentation of new collections, for example, these temporary but real spaces are brought into the realm of the everlasting digital space as they are shared and re-shared on platforms like Instagram.

Vésma Kontere McQuillan is a Latvian born architect and writer currently living in Norway and is known for her architectural criticism for Latvian daily press.

Since 1999, for a decade, she was working as a journalist, columnist, and blogger for the Latvian language national daily newspaper Diena, which was considered as one of Latvia’s most significant daily periodicals and a paper record, while running a design studio Kontere Design until relocation to Norway.

After relocating to Norway, she has developed the concept and interior architecture for the first high-end department store in Norway Eger Karl Johan, which opened in Oslo in 2009. 

Since 2011 she is a Professor at Kristiania University College Kristiania, Oslo. McQuillan has developed a new Retail Design Bachelor program in 2013, the students of which are contributors to this publication. Since 2015 her research has been focused on OMA/AMO collaboration with/for Prada and particularly on the fashion shows, done in partnership between AMO and Prada, and the design process behind the scenes. A book Fashion Spaces/ A Theoretical View is a direct outcome of the conducted research.

In 2015 her article on Herzog & De Meuron’s Miu Miu store in Tokyo was rank as Top 1 story on Frameweb. In 2019 as a guest editor of the Latvian architectural magazine Latvijas Architektura McQuillan delivered a special issue, Postmodernism after Postmodernism.

Listen to the recent podcasts from Krumsvik & Co. at PodBean (you do also find them on iTunes):

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